The business basics

HEADING to France for a fresh start is challenging enough, but what problems and pitfalls might you face if you are looking to start a business?

Obviously the main obstacles are the language, the bureaucracy and the red tape you will have to wade through.

But for business coach Sandra Du Cros, pictured, there are other areas that people need to be aware of when starting up in France.

“Firstly, you are moving to new and unfamiliar territory away from your friends and social network, the experience can be an isolating one,” Sandra said.

“To set up a successful business you have to take into consideration more than just the practicalities of where and how to register your business.

“You must also equip yourself with the resources physically and mentally to handle an enormous amount of change.”

Sandra moved to Magalas, near Beziers, in the Languedoc region of southern France last year with her husband and two children.

In the UK she ran a management and consultancy firm in Cambridge and has now set-up an advice service for small firms through her Business in France website.

And Sandra has some clear and simple tips for people keen to start a business and go on to enjoy the rewards that France offers.

“Choose the right business for the region you will be living in, do your research and ensure there are enough customers to purchase your products,” said Sandra.

“A good English speaking accountant will help a lot, but be prepared to wait a year before breaking even, so have enough money to cover your living expenses.

“And run a business that you already have experience of because even though running a seaside bar may sound appealing, learning on the job will be very hard.

“And finally ‘Get Going’ as customers won’t come to you so you need to promote your business to your target customers.”